Marketing Courses

MKTG 100. Cooperative Program I. 3 crs. Offers career-related training consistent with student’s interest. 

MKTG 200. Cooperative Program II. 3 crs. Continuation of MKTG 100, with additional responsibilities to enhance career development. 

MKTG 300. Cooperative Program III. 3 crs. Comprehensive phase of assignment, consistent with student’s career objectives. 

MKTG 301. Principles of Marketing. 3 crs. Provides an overview of the field of marketing. It surveys key concepts, principles, theories, and practices of marketing. Required of all business majors. Prereqs.: ECON 001, ECON 002, and junior standing. 

MKTG 310. Consumer Behavior. 3 crs. Focuses on the individual and environmental factors that influence consumer behavior and decision-making of individuals and organizations. The course surveys various concepts, theories, and analytical frameworks to explain and analyze consumer purchase decisions and draws practical implications for marketing strategies. Prereq.: MKTG 301. 

MKTG 315. Marketing Research. 3 crs. Focuses on the role of marketing research in management information gathering and marketing decision-making. Theoretical and practical aspects of the research process are covered. Key topics covered include fundamentals of research design, measurement issues, questionnaire design, sampling theory, data collection, and entry and the use of statistical analysis. Prereqs.: ECON 180 and MKTG 301. 

MKTG 320. Marketing Communications. 3 crs. Examines the components of an integrated marketing communications plan at both the corporate and brand levels. Promotional tools such as mass media advertising, sales promotion, personal selling, and public relations are discussed. Issues regarding the use of print, electronic, out-of-home, direct-response media, and direct marketing are also covered. Prereq.: MKTG 301. Recommended: MKTG 320. 

MKTG 324. Personal Selling. 3 crs. Focuses on understanding and developing the oral communication skills necessary for success in the sales arena. These skills are eminently transferable to other situations including promoting yourself and your ideas within the corporate environment. Relies heavily on experiential learning, such as in-class exercises and role playing. Open to students of any major including non-business majors, with junior standing and permission of the instructor. Prereq.: MKTG 301. 

MKTG 328. Advertising. 3 crs. Examines the role of advertising in marketing, the legal and social environment in which it operates, and the process by which it is created and managed. Utilizes cases to develop the ability to formulate advertising strategy and devises an advertising campaign, including the creation of advertisements. Topics covered include setting advertising objectives and budgets, creative strategy, media strategy, advertising effectiveness, agency-client-media relations, and advertising regulation. Prereq.: MKTG 301. 

MKTG 330.   New-Product Development. 3 crs. Examines the process by which new products are developed and introduced to markets. Utilizes cases to illustrate the steps in the new-product development process, creativity in the product-development process, idea-screening, concept testing, business analysis, prototype development, test-marketing, phased roll-outs, and commercialization. Prereq.: MKTG 301. 

MKTG 340. Pricing. 3 crs. Examines the theories underlying pricing, looks at pricing practices employed in the field of marketing, and evaluates the role of pricing in a company’s marketing strategy. Topics covered include demand and supply analysis, price-quality relationships, consumer perceptions of prices, typical approaches to setting prices, competitive pricing, and ethical and legal aspects of pricing. Prereq.: MKTG 301. 

MKTG 350. Channels of Distribution. 3 crs. Analyzes issues involved in designing, managing and evaluating a business’ channel of distribution. Topics covered include the theory, structures, types and design of channels, intermediaries and their functions in a channel, and channel dynamics and their management. Prereq.: MKTG 301. 

MKTG 355. Retailing. 3 crs. Provides the student with an overview of the retailing industry and the key aspects involved in managing a retail operation. Topics covered include retail consumer behavior, trading-area analysis and retail site selection, the retail image, merchandising, and inventory planning and control, among others. Prereq.: MKTG 301. 

MKTG 360.  Computer Applications in Marketing. 3 crs. Held in an interactive computer lab, the course gives students practical experience with software used by marketers. Students are exposed to a variety of applications such as desktop publishing, mapping software, spreadsheets, database managers, contact managers, web publishing, and graphic design. Prereq.: MKTG 301. 

MKTG 370. Services Marketing. 3 crs. A study of marketing strategies practiced by both profit and non-profit organizations in the burgeoning service sector. Topics covered include the concept of a service-offering, strategies for service organizations, measurement of service quality, and the role and management of contact personnel. Prereqs.: MKTG 301. 

MKTG 375. Industrial Marketing. 3 crs. Examines the marketing of goods and services to commercial enterprises, governments, and other organizations for use in the goods and services that they in turn produce or resell to their customers. Course will be taught primarily by the case-method. Prereqs.: MKTG 301. 

MKTG 380. Sports Marketing. 3 crs. Designed as an introduction to the varied topics in the sports marketing industry. Some of the topics covered include marketing and media, advertising and communications, athletic endorsements, promotions and special events, licensing and merchandising, and sponsor relations as they relate to team and individual sports at both the professional and amateur levels. Prereq.: MKTG 301. 

MKTG 385. Multi-Cultural Marketing. 3 crs. Examines the impact of cultural and ethnic factors on consumer behavior and marketing strategies. Special emphasis is given to major ethnic groups, including their culture, demographics, psychographics, media usage, and decision making. Practical implications for marketing in a multi-cultural environment are discussed. Prereqs.: MKTG 301. 

MKTG 390. Special Topics in Marketing. 3 crs. Coverage of the latest issues in marketing. The topics covered will be at the discretion of the instructor. Prereqs.: MKTG 301, and senior standing. 

MKTG 395. Independent Study in Marketing. 3 crs. An in-depth examination of a topic in marketing of particular interest to the student. Projects may include a literature survey, a company case-study, a research project involving data-collection and analysis, or a survey of a particular industry. Prereqs.: MKTG 301, graduating status, and a marketing cumulative grade point average of at least 3.0, and permission of instructor. 

MKTG 399. Marketing Planning and Strategy. 3 crs. This is a senior level capstone course in which students integrate and apply marketing knowledge and quantitative skills to solve marketing problems through case studies. Special emphasis is given to analysis of opportunities and competition and the development of successful marketing strategies and plans. Prereqs.: MKTG 301 and senior standing. 

BCOM 320. Business Communications. 3 crs. Develops the oral and written communication skills required for success in business organizations. Prereqs: ENGL 002 and ENGL 003.