Marketing

The Department of Marketing offers an academic program designed to prepare students for careers in marketing management. Specialization in Marketing gives the student the depth needed to understand and be productive in a marketing-oriented economy. The courses offered cover thoroughly the field of marketing and provide students with the tools needed to become competent marketing managers in corporations or to function as entrepreneurs. Internships are offered to marketing students by major corporations in diverse industries. The program also provides the student with the foundation necessary for the study of Marketing at the graduate level. 

UNDERGRADUATE CURRICULUM MARKETING 

Course names in italics are those School of Business courses that require prerequisites. For more information see the individual departmental course prerequisite information sheet available in the Office of Student Affairs, Room 222 of the School of Business. Be aware that certain College of Arts & Sciences courses on this curriculum sheet also require prerequisites. Any student enrolled in a School of Business course must satisfy any and all prerequisites for that course. Any student who has enrolled in a course without the proper prerequisite(s) will be withdrawn from the course. 

INBU-320 International Marketing 
MKTG-328 Advertising 
MKTG-355 Retailing 
MKTG-360 Computer Applications for Marketing 
MKTG-370 Services Marketing 
MKTG-375 Industrial Marketing 
MKTG-395 Independent Study in Marketing 
UNDERGRADUATE MAJOR REQUIREMENTS: MARKETING

21 Total Semester Hours: 

MKTG-310 Consumer Behavior 
MKTG-315 Marketing Research 
MKTG-320 Marketing Communications 
MKTG-324 Personal Selling 
MKTG-399 Marketing Planning & Strategy 
Marketing Elective 
Marketing Elective 

Graduation Requirements: 

Minimum semester credits required: 121. 

Minimum cumulative grade point average for all semester credits earned: 2.0. 

Maximum number of semester credits accepted with an earned grade of “D”: 21. 

Maximum number of credits accepted in the business core curriculum with an earned grade of “D”: 6. 

Minimum cumulative grade point average earned in course requirements in the major: 2.5. 

A grade of “D” or “F” is not accepted in these required major courses. Courses including, but not limited to, College Algebra I, those courses taught in the Center for Academic Reinforcement, and any other remedial courses as determined by the School of Business do not count toward the graduation requirements. 

Students may transfer credits from other Schools and Colleges but only credits approved by the School of Business will count toward a business degree. For more information inquire in the Office of Student Affairs, Room 222, School of Business. 

The Department of Marketing is located in Suite 325 and can be contacted at (202) 806-1554.